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Privacy Policy

Last updated March 24, 2026

This Privacy Notice for Sereya Luxis pvt ltd (doing business as THEATMANNPROJECT) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you: Visit our website at https://www.theatmannproject.com or any website of ours that links to this Privacy Notice

Use THE ATMANN PROJECT. *About Start Up* Sereya Luxis Pvt. Ltd., founded by Shwetambari Bhatt, is the creator of The Atmann Project-a pioneering human insight platform at the intersection of psychology, emotional intelligence, and technology. The company is dedicated to helping individuals understand their inner world through structured, data-driven yet deeply human approaches to behavioural mapping and emotional diagnostics. At the core of the ecosystem lies the proprietary Atmann Blueprint, a comprehensive psychological and behavioural mapping framework that decodes emotional patterns, personality archetypes, strengths, and decision-making styles. This blueprint transforms personal data into meaningful, actionable insights, enabling individuals to build emotional resilience, self-awareness, and clarity in life choices. Sereya Luxis further enhances this ecosystem through Atmaaya, an AI-powered pocket therapist designed to provide personalized, real-time conversational support. Complementing this are structured programs known as Atmann Sessions, which integrate psychotherapy, mindfulness, somatic practices, and reflective tools to facilitate long-term emotional growth and behavioural transformation. The platform adopts a holistic, integrative approach-blending modern psychology with ancient wisdom, creative therapies, and technology-to address the mind, body, and emotional self simultaneously. Rather than offering quick fixes, it focuses on sustainable transformation by helping individuals reconnect with their intrinsic patterns and potential. With a mission to make emotional intelligence and self awareness accessible at scale, Sereya Luxis envisions building a new category of human insight platforms. The company aims to expand its impact across individuals, educational institutions, and organizations, empowering people of all age groups to navigate life with greater emotional clarity, resilience, and purpose.

Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at
operations@theatmannproject.com.

Scope of this Privacy Policy

This Privacy Policy applies to personal information processed in connection with:

  • your access to and use of our websites, mobile applications, AI‑enabled tools (including “Atmaaya”) and other online products and services under “The Atmann Project”;
  • your participation in programs, assessments, Atmann Sessions, events, and surveys; and
  • your interactions with us through email, messaging platforms, social media, support channels, and offline events.

This Privacy Policy does not apply to third‑party websites, applications, or services that may be linked from our Services. Those are governed by the privacy policies of the respective third parties.

Children and Minors

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information of individuals under 18 without valid consent from a parent or legal guardian. If you believe that a minor has provided personal information to us without such consent, please contact us and we will take appropriate steps to delete such information.

AI-Based Features (Atmaaya)

Certain features of the Services use artificial intelligence and machine‑learning technologies to generate conversational responses, insights, or prompts based on the information you provide (“AI Features”). These AI Features operate in an automated manner; when you interact with Atmaaya, you are interacting with software, not with a human being.

AI‑generated content is provided for general emotional‑wellness and self‑reflection purposes only and does not constitute medical, psychiatric, psychological, or other professional advice or diagnosis. It may occasionally be incomplete, misleading, or inaccurate, and should not be relied upon in place of professional support or emergency services. If you are in crisis or believe you may harm yourself or others, you should contact local emergency services or qualified professionals immediately and not rely on our Services.

We may use your AI interactions (including prompts, responses, and feedback) to deliver the AI Features to you, to maintain and improve these Features, to ensure safety and prevent misuse, and to develop new tools, in accordance with this Privacy Policy.

While we take reasonable steps to design, test, and improve our AI Features, we do not guarantee that any AI‑generated content will be accurate, complete, up‑to‑date, or suitable for your specific circumstances. To the fullest extent permitted by applicable law, we disclaim responsibility and liability arising from your reliance on AI‑generated content, and you agree to use such content at your own discretion and risk, subject always to your rights under applicable consumer‑protection law.

Independent practitioners and professional services:

Our Services may allow you to connect with independent psychologists, counsellors, coaches, or other professionals (“Practitioners”). Unless we expressly state otherwise, Practitioners are independent third parties and are not employees or agents of Sereya Luxis Pvt. Ltd.

We may share limited personal information with Practitioners (such as your name, contact details, basic background information and relevant self‑reported concerns) to enable them to schedule and conduct sessions with you. Practitioners may independently collect additional information during sessions, which they may maintain in their own records. Such records are generally under the control of the Practitioner and may be subject to their own privacy policy and professional confidentiality obligations.

Unless explicitly stated, we do not access or store the content of your live therapeutic/ counselling sessions, except: (a) where we are required to do so by applicable law or court order; (b) where you voluntarily provide us feedback or summaries; or (c) where we host and store session recordings/notes as a technical service provider on behalf of the Practitioner, in which case we will process such data only in accordance with the Practitioner’s instructions and this Privacy Policy.

International data transfers:

Wellness‑only nature of Services (no medical advice):

The Atmann Project is intended to support emotional awareness, reflection, and self‑development. It is not a substitute for professional medical, psychiatric, psychological, or crisis‑intervention services. We do not provide diagnosis, treatment, or prescriptions for any medical or mental‑health condition.

Any content, insights, scores, or recommendations generated by the Services (including AI Features and the Atmann Blueprint) are for general informational and self‑reflection purposes only. You remain solely responsible for your decisions and actions, and you should seek independent professional advice where appropriate.

Summary of Key Points

  • This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
  • What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
  • Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law. Learn more about sensitive information we process.
  • Do we collect any information from third parties? We do not collect any information from third parties.
  • How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.
  • In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.
  • How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.
  • What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
  • How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us
In Short: We collect personal information that you provide to us.
e collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • names
  • phone numbers
  • email addresses
  • mailing addresses
  • usernames
  • passwords
  • contact preferences
  • billing addresses

Responses to questionnaires, assessments, and self-evaluation tools

  • Journaling entries and narrative reflections
  • ESelf-ratings of mood, emotional states, triggers, aspirations, and goals
  • Other structured or unstructured inputs that you voluntarily provide in the course of using Atmann Sessions, assessments, or exercises

We recognize that such information may be highly personal and sensitive. You are not required to provide this information, but without it we may not be able to deliver certain features of the Services.

AI Interaction Data

  • Prompts, questions, and messages exchanged with Atmaaya or other AI enabled features
  • Your ratings, feedback, or corrections on AI-generated responses
  • Timestamps and session metadata related to AI interactions

Inferences and Profiles (Atmann Blueprint)

  • Derived indicators of emotional patterns, personality archetypes, behavioural tendencies, strengths, and decision-making styles
  • Segmentations, insights, and recommendations generated using your inputs and our proprietary models
  • Personalized content suggestions and program recommendations

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

  • Health data
  • Data about a person's sex life or sexual orientation
  • Information revealing race or ethnic origin
  • Information revealing political opinions
  • Information revealing religious or philosophical beliefs

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Razorpay. You may find their privacy notice link(s) here:https://razorpay.com/privacy-policy .

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. HOW DO WE COLLECT YOUR INFORMATION?

2.1. Directly From You:

  • When you create an account or register for Services
  • When you complete forms, assessments, questionnaires, or surveys
  • When you use AI features, journaling tools, or participate in Atmann Sessions
  • When you contact us via email, chat, phone, or support channels
  • When you sign up for newsletters, events, or marketing communications
  • When you provide feedback or ratings.

2.2. Automatically:

  • Through cookies, pixels, and similar technologies when you visit our websites or use our apps;
  • Through log files and analytics tools that record your interactions with the Services;
  • From your device and browser settings.

2.3. From Third Parties

  • From payment processors and financial institutions (transaction confirmation data);
  • From social media platforms if you choose to connect your account or share content;
  • From organizational or institutional clients if you access our Services through an employer, educational institution, or other entity (we will inform you of such arrangements).

3. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service, including AI-based tools, self-reflection features, and guided sessions.
  • To generate personalised profiles, frameworks, or insights (including the Atmann Blueprint), responses, and recommendations based on your inputs, including emotional responses, behavioural patterns, and interactions with our platform for self-awareness and service customisation.
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
  • To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
  • To facilitate interactions between users and psychologists or other professionals available through the platform, including sharing relevant information for the purpose of consultations or sessions. We may process your information if you choose to use any of our services that would involve communication with the psychologists.
  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
  • To provide personalised content and recommendations tailored to your interests and interactions with the platform. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
  • To post testimonials. We post testimonials on our Services that may contain personal information.
  • To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
  • We process your personal information based on applicable legal grounds, including your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in improving our Services, provided such interests do not override your rights.

4. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20 meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are weak, like indoors. This data helps Google Maps provide directions, but it is not always perfectly precise.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store information about your interactions with our Services.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visithttps://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means includehttp://optout.networkadvertising.org/http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI Technologies

We provide the AI Products through third-party service providers ("AI Service Providers"), including DeepAI, RAG, indexing, LLM, cosine and NLP. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?" You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products

Our AI Products are designed for the following functions:

  • AI development
  • How We Process Your Data Using AI
  • All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you - for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account Information
If you would at any time like to review or change the information in your account or terminate your account, you can:
Log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

If you have questions or comments about your privacy rights, you may email us atoperations@theatmannproject.com.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws. We will notify you of any changes by posting the new Privacy Notice on this page.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us atoperations@theatmannproject.com or contact us by post at:

Sereya Luxis pvt ltd
4C, WeWork, 10th Floor, Western Express Highway, Goregaon East,
Mumbai Suburban, Maharashtra - 400063, India
Mumbai, Maharashtra 440063
India